Designing for a healthier, drug-free future.

UI/UX & Frontend2 daysMar 2025Kerala

FRONTENDWEB DEV

Overview

A digital campaign for Kerala's state initiative to raise awareness about drug abuse and promote rehabilitation resources. Launched at Permute'25, Having over 5000+ pledges

Live Site

Project Process

Discovery & Brief

Understanding campaign goals and target audience

Research & Requirements

Studied successful public health campaigns

Visual Design

Hopeful, supportive aesthetic

Development

Next.js + Tailwind CSS

Testing & Launch

Collaborated with NGOs for feedback

The Challenge

Needed to communicate sensitive information with empathy
Target audience included at-risk individuals and their families
Required collaboration with multiple stakeholders

The Approach

Used hopeful imagery and language to encourage seeking help
Created clear pathways to resources and support services
Designed shareable social media graphics to amplify reach

Process & Methodology

Phase 01

Research

Analyzed public health campaigns globally to identify effective messaging strategies for sensitive topics.

Phase 02

Design

Created a compassionate visual language with soft colors and hopeful imagery. Developed an intuitive information architecture for easy access to resources.

Phase 03

Development

Built with Next.js and Tailwind CSS for a responsive, accessible experience. Collaborated with NGOs for content accuracy and cultural sensitivity.

UI Design / Final Visuals

Conclusion

The campaign website and social media assets reached thousands of users, providing critical information and resources to those affected by drug abuse, and received positive feedback from NGOs and the public.

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